Greening the Graphic Designer

A sixty minutes lecture with Mario Van der Meulen, founder of the Giga Foundation, on how to become a "green" Graphic designer in China, using local sustainable materials.

Mario Van der Meulen is the founder & principal designer for SGTH Designs, and the co-founder & director of research for China's GIGA Foundation . A Graphic Designer with an encompassing expertise in Brand Identity and Eco/Social Design Procedures, backed with almost two decades of experience, half of it gained in Asia. He is recognized for having a proven track record in anticipating, identifying and bringing in eco-critical solutions, and their related value-adding factors, to a variety of design projects across various markets and industries.
This unique experience helped him to develop a methodology for GIGA, specific for Print Communication, where his learnings and insights are cornerstones for an industry that has yet to settle on practical ways to do a 'green' job, especially in China. He co-founded - and named - GIGA with the dedicated intent to empower Chinese designers with the same skill set that he has.

GIGA provides an online patform connecting green-minded designers and architects to locally produced goods. GIGA also to rate the products on sustainability. Visit www.gigafoundation.org for more details, and read an older interview with Mario Van der Meulen on SmartShanghai.com here.

This will be GIGA's last lecture for 2009, and its first one for GIGA's newly developed Print industry.