At Central Studios, the company promise is to simplify the challenges of realising a vision in China, achieved through technical expertise, practical application and local knowledge.
Founded in 2009, Central Studios has earned its reputation as Shanghai’s leading photo studio and dependable production partner servicing world leading brands with a team of dedicated, passionate and curious people who are willing to go the extra yard to deliver on this promise to their clients.
Central Studios recently teamed up with Y&R Shanghai to create a catchy Holiday campaign for GAP featuring celebrities Xiao S and JJ Lin. The shoot was loads of fun with JJ Lin playing White Christmas live in studio while Xiao S cheekily danced for the cameras.
For the print campaign, Matteo Montanari shot the expressive images.
The videos were directed by Wang Limin.