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  • ONLY is one of China’s retail powerhouses, with over 2,000 stores and a loyal CRM membership of millions. Since commencing work with ONLY in 2009, our goal has been to maintain their position at the forefront of this dynamic and exciting market. ONLY Spring 16 – The Colour Issue Living a...
  • After a $300 million dollar redevelopment, Highpoint needed to shift customer perception of the centre and relaunch their brand as the No 1. destination for fashion, food and lifestyle in Melbourne’s West. Inspired by the rich and colourful environment of the West, we developed ‘Life in...
  • Paper Stone Scissors worked with one of China’s most influential fashion brands to revamp their brand positioning in an initial project involving identity and collateral. Our goal was to redefine and refocus the Decoster brand to what it is today: a premium fashion experience with an emphasis...
  • The meaning of Bellechasse is ‘The Hunt’, and this brand empowers women to be strong, sexy and totally in control. A new brand, a new look at lingerie and a perfect combination of sex and sophistication. Modelled from French strength and confidence, Bellechasse celebrates sex and all things...
  • Launching a Scandinavian inspired menswear footwear brand in mainland China is no easy feat. We started by setting the brand essence and strategic platform for all communications. A brand book, campaign, video content and collaboration with store designers all came together to create a strong...
  • UNIQLO makes clothes for a better life, for everyone, everyday. Our key objective was to educate consumers about their unique LifeWear philosophy by adapting it to our Australian lifestyle. We effectively communicated this message while maintaining the essence of the global brand. Our...
  • Forever quirky, Alannah Hill has stamped her iconic brand on the Australian fashion sector. We overhauled much of the brands communication devices from its in-store branding, packaging, through to its enchanting website and whimsical fashion campaigns over the seasons.
  • With a brand positioning of fun, easily accessible and young at heart, we set out to capture this spirit by harnessing the universal familiarity of the Italian language. A language that is spoken with zest and passion naturally lends itself to be wallpapered across all packaging communication....
  • Sold in more than 70 countries, Goodbaby is one of the most popular children’s brands in China. We undertook the task of updating the brand to position Goodbaby as a local brand with a global outlook. A total redesign of their packaging and a new campaign was launched to market. Packaging...
  • Everyone knows the Eames Chair – but did you know that it was awarded ‘The Best Design of the 20th Century’ by Time Magazine (with a locomotive coming in second)? We didn’t. Paper Stone Scissors worked together with the Herman Miller team to design a series of posters and giveaways that...
  • We wanted to get people excited about the possibilities of painting with Dulux colour. Our solution celebrated people living a vibrant life to offer an authentic insight into how colour influences their lives. This helped consumers to visualise how Dulux colour can transform common spaces...
  • An installation of paper cut-outs that mimic shadows—a silhouette of the soul, a revelation of our deepest character that forms part of our unconscious mind and composition of ideas, impulses, desires, weaknesses, phobias, perversions. All of us are born pure, like blank canvases. The things we...