Unveiled back in 2007, it wasn't exactly warmly received, with some critics even going so far as to compare it to Lisa Simpson getting up to no good... DesignWeek have rounded up the cream of UK design to get their take on the controversial graphic - well worth a read, that can be found here.
Elsewhere, DesignBoom present a fascinating overview of the various typefaces, graphics and iconography created for the 2012 games, and how the various designs and colors have been incorporated into graffiti, walkways and architecture. Art gets a nod too, courtesy of two new pieces by street artist c?l?bre, Banksy.
Back to that logo, and we've been thinking about how it compares to Beijing's version back in 2008: designed by Guo Chunning, the graphic certainly seemed to garner a lot less criticism than the UK's more abstract creation:
It was good, we think: based on a stylized ? (jing), it was evocative of traditional Chinese seals, calligraphy and, naturally, incorporated a lot of red, it communicated a lot about China as the host country, albeit brushing close to one or two cultural clich?s. London has done pretty much the exact opposite - but that's not necessarily a bad thing, according Paul Bailey of 1977 Design and quoted in that DesignWeek piece:
"The fact that it was far from an obvious response appealed to me; it could so easily have used clich?d national references... For all it's faults - I'm not saying it is perfect - the brand environment for London 2012 has an energy and a distinct look. The fact that it doesn't use stereotypical "British" references and also avoided design trends (remember this was launched in 2007) has been a big benefit to how well it works as a distinctive brand."
Compare that to a 2007 critique of brand Beijing from the rather excellent LogoBlog for a completely different point of view, and for more background check this (also rather dated) article from ChinaDaily. Of course, tastes and trends have changed a lot since the last summer Olympics - we get that - but it's nonetheless interesting, especially in light of some of the ongoing negativity surround Wally Olins' creation.
Related, TimeOut Beijing take a look back at the Games' legacy on the city, specifically the eye-wateringly expensive architectural icons left in its wake and their ongoing cost to taxpayers. Brace yourself for that, London - it seems to be a pretty universal phenomenon.
Finally, and before the London games have even begun, we're loving the recently unveiled Rio 2016 Olympics font, created by Dalton Maag. More on that over at DesignWeek here.