Lunar New Year is a time for family, huge meals and boring TV. Or at least it used to be. More and more, it’s becoming a time for the ad industry to tap into the moment as brands and their creative agencies launch campaigns for the holiday season.
Those of you in fashion, photography, art, design, advertising or beyond need to plan ahead. So, we’ve rounded up Asia’s biggest art fairs, festivals, expos and important dates for 2020. A new decade dawns…
Here's the good word on what makes or breaks successful ads in China courtesy of one of the top ad men in the Asia-Pacific Region, Ogilvy's Juggi Ramakrishnan.
