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Design Manager

Location: Shanghai
Posted: 26 days ago
Views: 163

Company Description

EyeBuyDirect, a subsidiary of Essilor-Luxottica, leads the fast expanding online prescription-eyewear industry in the US market. Utilizing industry innovations and creative marketing strategies, we’ve generated rapid growth and global expansion year after year. Simply put, we’re on a mission to become the world’s most-loved D2C eyewear brand.
Detail is in our DNA. It’s more than just a few millimeters here and there. It’s everything we do. We’re all about realizing the unique visions of our customers — and our employees! EyeBuyDirect is successful because of our talented team of multinational professionals who love collaboration and have a passion for creativity. Our continuing expansion as a company provides team members with opportunities to grow to their fullest potential.

The Design Manager will report to the Creative Lead on the Brand Marketing Team. The incumbent will visualize the brand’s creative strategies to develop memorable communications and designs across all consumer touch points. S/he will work closely with Content Marketing, Performance Marketing, Product Development, etc. and lead a team of graphic designers to deliver quality designs within tight timelines.

Key Responsibilities

  • Create and keep updated EyeBuyDirect’s design guidelines; develop a strategic design plan with short-term and long-term design initiatives across a variety of channels, in alignment with the creative and brand strategies
  • Collaborate with internal key stakeholders to present design ideas and ensure design aesthetics are performance driven, creative and on-brand
  • Lead a team of graphic designers with inspiration and motivation, providing a positive work environment to facilitate creativity and efficiency. Develop and improve team’s knowledge, abilities and skill sets to fulfill business needs
  • Oversee/balance multiple design projects, staying very hands-on to ensure the completion and delivery of high quality design work
  • Manage freelance graphic designers and facilitate creation of design assets such as product photography, flatlays, fashion photography etc.
  • Stay on top of fashion, lifestyle, eCommerce, and creative trends and bring new design techniques to EyeBuyDirect to continue to evolve/elevate the brand image
  • Perform other tasks as assigned


  • Bachelor’s degree in Advertising, Graphic Design, Marketing or relevant fields
  • Professional fluency in verbal and written English
  • 5+ years of experience as a Senior or Lead Designer preferably in the fashion and/or lifestyle space. Prior eCommerce or digital experience required
  • A compelling portfolio presenting high quality of design across multiple channels
  • Advanced experience in graphic design software, i.e., Photoshop, Illustrator and experience in motion graphics and video editing software, i.e., After Effects, Premiere Pro
  • Experience in managing product or fashion photography
  • Ability to work within design and style guidelines
  • Proficient in time management and project management and delivering results on tight timelines
  • Demonstrate an appetite and comfort level with experimentation in an entrepreneurial organization
  • Ability to work in a fast paced, diversified and multicultural environment across different time zones