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Eyebuydirect

https://www.eyebuydirect.com/

Copywriter

Full-time
Location: Shanghai
Posted: 4 months ago
Views: 358

Company Description

EyeBuyDirect, a subsidiary of Essilor-Luxottica, leads the rapidly expanding online prescription-eye-wear industry in the US market. Using industry innovations and creative marketing strategies, we’ve generated rapid growth and global expansion year after year. Simply put, we’re on a mission to become the world’s most-loved D2C eye-wear brand.
Detail is in our DNA. It’s more than just a few millimetres here and there. It’s everything we do. We’re all about realizing the unique visions of our customers — and our employees! EyeBuyDirect is successful because of our talented team of multinational professionals who love collaboration and have a passion for creativity. Our continuing expansion as a company means there’s room for team members to grow to their full potential.

Position Summary

As a copywriter at EyeBuyDirect, you’ll be an essential member of our content team responsible for copy creation for a broad range of marketing campaigns. You’ll work closely with the Ecommerce team to help ensure that every word of copy that represents EyeBuyDirect is on brand and optimized for performance on each respective platform.

Responsibilities

  • Write copy for a variety of EyeBuyDirect projects including product descriptions, emails, ads, web, blogs, billboards, radio scripts, marketing collateral & more
  • Assist in brainstorming creative concepts
  • Research industry-related topics and propose dynamic content ideas for a variety of channels
  • Oversee routine site audits to ensure all copy is relevant, branded and error-free
  • Collaborate with the design team to ensure cohesiveness between copy and art
  • Contribute to all content initiatives in a timely and consistent manner

Requirements

  • 3+ years of English copywriting experience as an in-house copywriter , preferably for a fashion and/or lifestyle brand
  • Native English speaker with a great understanding of American culture An undergraduate degree in a writing-relevant discipline
  • A portfolio of copywriting work
  • Ability to write effective long and short form copy
  • Able to work independently
  • Great time management skills with a strong ability to juggle multiple projects and reliably hit deadlines
  • Ability to implement the company brand guidelines
  • A keen attention to detail promoting effective fact-checking and editing
  • Excellent communication skills and ability to collaborate with others

Beneficial Experiences:

  • A basic understanding of SEO
  • Experience using content management systems
  • Familiarity with D2C marketing and/or the fashion & eyewear space