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House of X

http://houseofx.com

Digital Marketing Manager

Full-time
Location: Shanghai
Posted: 18 days ago
Views: 170

Company Description

HOUSE OF X® was founded by Maximilien Perez, a fashion designer, fitness enthusiast, and traveler. Tired of wearing stiff, uncomfortable suits, he decided to create his own. The xSuit became the most crowdfunded suit of all time on Kickstarter with over $600k pledged. The fashion house’s inaugural line, xSuit, is designed to be as comfortable as a sweatsuit, but still look professional and stylish in business settings. Since then, HOUSE OF X® has evolved into a multi-apparel fashion brand designing suits, shirts, t-shirts, athleisure, and other accessories. Specializing in high-tech fabric and high-end design, HOUSE OF X® provides an unparalleled combination of comfort and style.

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging technologies. Provide thought leadership for adoption where appropriate
  • Coordinating with all marketing channels & agencies ensuring smooth operations and optimization processes to result in better customer lifetime cycle.