Paris & Shanghai based, Octopus Innovation provides since 2004 a broad spectrum of design services to local and international clients. We translate insights to creative solutions with business impact. We create, develop and implement ideas to support companies development. We act as outsourced Art Director, allowing companies to reduce internal marketing cost and take full advantages of our creative team. Our design process allows us to tackle almost any problem from any industry, globally. Yes, that much!! Amongst our regular clients, we work with Fissler, Croissant de France, Chapayom, Enactus, IchiMore and various China government departments. We have also done prospective projects for Sony, Volvo, Tag Heuer and KTM.
How to promote a highly ranked unknown Chinese middle school to international standards?
The Affiliated High School of Shanxi University (SDFZ) is one of the top 10 Chinese middle schools; established in 1955 by the Red Army, the school was previously a formation centre for the Communist Party.
Back in 2012, Octopus Innovation helped SDFZ redefine their communication strategy and VI guidelines. Following this foundation work, the agency cooperated again with SDFZ to design their new sports center: a massive 3 floors stadium of 5,600sqm.
Stadium halls were decorated with geometrical Sports and Art figures. All were made of steel sheets and steel frame filled with colorful acrylic to emphasize the sprit of SDFZ which focuses on the development of student's morality, intelligence, physical abilities, art and handwork skills.
In the indoor stadium (2nd floor), Octopus Innovation's team merged the traditional Chinese calligraphy with modern graffiti style. Again, the agency plays with strong visual and uses a set of bright colors to motivate students.