INNOMATIVE is a consumer focused digital & data marketing agency. Operating from both China and Germany, the agency strategically blends established and emerging markets. INNOMATIVE is dedicated to delivering creative solutions at the intersection of marketing and technology, helping clients improve their marketing strategy, branding, sales and customer repurchasing through the agency's creative technology as well as its unique interactive data marketing tool (EYWA).
INNOMATIVE offers not just a plan, but also a holistic solution from branding to sales through to customer retention. The agency has created world class experiences for global brands such as: Ecco, InterContinental Hotel Group, Michelin Guide, SCA, Vans, UGG, Abbott, Ford, Puma, Qoros, and Astra Zeneca, just to name a few.
Users were transported into an interactive journey with their favorite celebrities. During this journey they could be inspired by the celebrities and purchase their favorite products through a simple click. INNOMATIVE also created an interactive H5 game to enhance engagement with the Spring Channel Campaign. Through this game users could interact with beloved local celebrity 张钧甯 through a virtual dialogue box, and she would provide incentives such a lucky draw for exclusive UGG products.