INNOMATIVE is a consumer focused digital & data marketing agency. Operating from both China and Germany, the agency strategically blends established and emerging markets. INNOMATIVE is dedicated to delivering creative solutions at the intersection of marketing and technology, helping clients improve their marketing strategy, branding, sales and customer repurchasing through the agency's creative technology as well as its unique interactive data marketing tool (EYWA).
INNOMATIVE offers not just a plan, but also a holistic solution from branding to sales through to customer retention. The agency has created world class experiences for global brands such as: Ecco, InterContinental Hotel Group, Michelin Guide, SCA, Vans, UGG, Abbott, Ford, Puma, Qoros, and Astra Zeneca, just to name a few.
INNOMATIVE was approached by IHG to conceptualize an interactive WeChat campaign for the IHG® Rewards Club. The purpose of this campaign was to increase members’ activity and recruit more members over the WeChat channel. Users could create customized postcards with pictures of themselves in their dream destinations to send to their friends and families and win free hotel nights.