INNOMATIVE is a consumer focused digital & data marketing agency. Operating from both China and Germany, the agency strategically blends established and emerging markets. INNOMATIVE is dedicated to delivering creative solutions at the intersection of marketing and technology, helping clients improve their marketing strategy, branding, sales and customer repurchasing through the agency's creative technology as well as its unique interactive data marketing tool (EYWA).
INNOMATIVE offers not just a plan, but also a holistic solution from branding to sales through to customer retention. The agency has created world class experiences for global brands such as: Ecco, InterContinental Hotel Group, Michelin Guide, SCA, Vans, UGG, Abbott, Ford, Puma, Qoros, and Astra Zeneca, just to name a few.
For CNY 2016 we created a campaign for ECCO using a H5 game collaborating with famous designer Kudibal. As 2016 was year of the monkey, users could find the monkey’s hidden in Kudibal’s design in order to receive a good fortune message from ECCO and have the chance to win prizes. Through this campaign, we increased interaction between users and the brand. This encouraged users to visit the website which drove consumer shopping at ECCO and produced an increased conversion rate of 13%.