blackandgold is a French independent consulting agency that specializes in consumer branding and innovation. Based in Paris, Shanghai, New York, Dubai and Geneva, the firm has been working for nearly 25 years to develop brands that are leaders in their own markets. 

Since 2007, blackandgold has been present in China within the F&B, personal care, healthcare, and beauty sectors for both local and international clients.

Defining itself as a left-brain/right-brain agency, the team at blackandgold believes in powerful brand ideas and creative excellence. The agency's focus is historically and deeply consumer-oriented, leveraging strategic tools and analysis developed across its network, so as the knowledge and experience of the team's local and international talents.