At the adidas Group, the love for sport drives what the company is and what it does. Every day. The brands of the adidas Group complement each other in a unique way to help athletes perform better, play better, feel better. adidas' products break records, set trends, make history. Every day. All over the world. Welcome to the adidas Group. It is not only about faster shoes and fashion statements. Just as a shoe is more than padding and foam, there is more to the Group than just the product.
Everything the brand does is bound by one simple thought: it strives to help you perform at your best. Your success is the company's ambition. Your defeat spurs its people on to be better. adidas brands complement each other like the skills of an exceptionally gifted decathlete. Its consumers’ brand love is based on its employees’ extraordinary passion for a sporting lifestyle. With dedication, commitment and team spirit, adidas continuously innovates to establish new benchmarks in everything it does. Shaping the sporting goods industry sustainable is more than a job. It’s an impulse, an attitude that is truly dear to the company's hearts. It drives adidas.