5:IT Production is a creative production agency based in Shanghai. It specializes in Creative Production and Graphic Design. The agency consists of a design division and a workshop division. The design devision create the concept and the workshop division makes the concept come to life. The workshop division are experts on sourcing, crafting, printing and installing both custom small (menu's, metal/wooden panels) and large items (lightboxes, furniture, signage). Its portfolio include ABInBev (Goose Island), UFC, El Willy Group and many F&B companies in Shanghai.
Goose Island wanted a rooftop bar where people could enjoy their Goose Island beer and mingle after work. The bar would serve as a place where both long time fans and first-timers could enjoy the different Goose island beers.
The feel of the rooftop bar should be industrial but still warm and casual. We designed and produced a large wooden door with a signage on top as the main entrance to convey a sense of underground grandeur and warmth.
For the chairs and tables we went for wooden boxes. We used artificial grass for the floor so that people could also sit on the grass and mingle.