Totem is a social media agency, serving international brands in China. We provide premium monthly social media management on WeChat and Weibo, ecommerce management, brand strategy, content creation services, and KOL/influencer management. Quality storytelling and audience engagement designed for brands who value quality and audience loyalty. We leverage best in class editorial, photography, video and creative resources.
In an effort to help Tencent and its social channels (WeChat) be at the center of fast breaking news, we developed the “real-time” World Cup 2014 social program for Tencent.
We prepared a deep set of contents matching a multitude of match-play scenarios.
From the 24/7 “social war- room,” a team of writers, designers and analysts watched every game ...ready to respond the moment something notable occurred.
Over 32 days, the team created 230 “real-time” posters ...with an average production time of 10 minutes.
WeChat Impressions: 44.39 million
Impressions on Weibo: 510+ million
Posts shared on Weibo: 300,000+
Top influencers shared for free: 100+
SERVICES: Strategy, Data/Analysis, Campaign Management, Media/KOLs