Join CreativeHunt

Asia's largest creative industry network & guide

  • POST JOB VACANCIES

  • LIST YOUR AGENCY

  • APPLY FOR JOBS

  • CREATE ALERTS

  • REQUEST QUOTATIONS

  • CONNECT WITH OTHERS

Create an Account

Already have an account? Sign In

Totem Media

Boutique Agency | Shanghai

World Cup 2014 Real-Time Social

In an effort to help Tencent and its social channels (WeChat) be at the center of fast breaking news, we developed the “real-time” World Cup 2014 social program for Tencent.

We prepared a deep set of contents matching a multitude of match-play scenarios.

From the 24/7 “social war- room,” a team of writers, designers and analysts watched every game ...ready to respond the moment something notable occurred.

Over 32 days, the team created 230 “real-time” posters ...with an average production time of 10 minutes.

RESULTS
WeChat Impressions: 44.39 million
Impressions on Weibo: 510+ million
Posts shared on Weibo: 300,000+
Top influencers shared for free: 100+

SERVICES: Strategy, Data/Analysis, Campaign Management, Media/KOLs