As a Designer and Art Director, Federico has been working for top league brands for more than 20 years. An expert in the beauty domain, Federico also works as a Corporate Brand Consultant for luxury brands in different sectors (Champagne and Spirits, Fashion and Leather Accessories, Watches and Jewelry). Additional skills include designing packaging, logotypes and brand visual identity. Previous clients include: JP Gaultier, Balenciaga, Lacoste, Christian Lacroix, Burberry.
Baron de Victoire is a new Brand for Brandy from France directed to the Chinese market.The work was to find the style of the bottle and create all the VI and manage the label.The reference here is an XO premium -XO means X tra Old so is blended on a wood barriques- My expertise in this domain began in France- I have been involved on Brands as Hennessy , Remy martin and Jeanneau. Baron de Victoire and the export manager jesse yao ask me to think how to do this label to enter on Chinese market, with a brandy and we did this several ideas after we chose the red and silver gold pale and this font.The back ground of the label is redish as the old doors we can see here but also on the region of origin.