Central Studios recently teamed up with Y&R Shanghai to create a catchy Holiday campaign for GAP featuring celebrities Xiao S and JJ Lin. The shoot was loads of fun with JJ Lin playing White Christmas live in studio while Xiao S cheekily danced for the cameras.
For the print campaign, Matteo Montanari shot the expressive images.
The videos were directed by Wang Limin:
Xiao S:https://vimeo.com/196844711
JJ Lim:https://vimeo.com/196844187