Rare HQ is a global branding agency that supports businesses to commercialise their brand. Our services cover brand strategy through to design and digital execution, and we promote creative thought, strategy and design. Our approach is based on four key capabilities - DISCOVER your brand, develop its STRATEGY, EXPRESS it creatively and IMPLEMENT it in the marketplace - in New Zealand, China, Brazil and the rest of the world. Our clients seek to differentiate themselves in the market, and do not want to be represented by tired or copycat ideas. We see this thinking as essential in creating a long-term relationship thereby enabling our clients to take a bold and consistent brand message to the marketplace; standing out and gaining attention.