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Identity Kit

Freelancer | Shanghai

Doc Guthrie's / Brand Identity

Doc Guthrie’s is a homage to barber shops of the 1950s and a tribute to the grandfather of one of the owners. They offer classic mens cuts, straight-razor shaves and beard trims along with craft beer and whiskey.

Experience:

- Collaborated with founders and interior designer to define the look and feel of the brand.
- Designed a flexible logo system, key artwork and created brand guidelines.
- Designed name card, voucher, envelope, stamp, infographic and signage.