Identity-Kit is a brand identity design service run by freelance designer Shane O'Meara. Over the last 12 years Shane has designed logos, identity systems, graphics and marketing collateral for a diverse range of businesses in China, the US and UK. Whether you are an ambitious start-up or an established business looking to reach your full potential- Identity-Kit can help you make your mark.
Doc Guthrie’s is a homage to barber shops of the 1950s and a tribute to the grandfather of one of the owners. They offer classic mens cuts, straight-razor shaves and beard trims along with craft beer and whiskey.
- Collaborated with founders and interior designer to define the look and feel of the brand.
- Designed a flexible logo system, key artwork and created brand guidelines.
- Designed name card, voucher, envelope, stamp, infographic and signage.