Do Not Design is a creative agency based in Singapore specialising in work for art, culture and commerce. Set out to build a new way to connect, we help brands identify opportunities and build relationship with audiences. We redefine briefs to better campaign; design to surprise; provoke interactions, and engage interests and engagements across mediums, industries and generations. We are a well-developed network of creative producers—designers, strategists, marketers to writers, photographers and illustrators working in branding, events marketing, digital and spatial design in a variety of clients ranging from museums and non-profit art spaces to publishers, universities and government organisations, public-listed companies, small-to-medium-size enterprises, new startups and individual artists, that includes Crocodile, DesignSingapore Council, Dr. Martens, Fred Perry, harryhalim, John Clang, Kingsland Global, Luxola, National Arts Council, National University of Singapore, N Tyler, Shentonista, Singapore Tyler Print Institute, Tiger Beer (US), Zouk. The agency has received recognition and awards from some of the most prestigious international design competitions, including the British D&AD, New York One Show Design, Creative Circle Awards, Tokyo Type Directors Club, and the New York Art Directors Club. Our work has also featured in numerous international design publications, including Quotation Magazine, It's Nice That, Magculture, Design 360, Asia Pacific Design, Asian Creatives ‘150 Emerging Asian Creatives to Watch’.
DEAR is a zine that collects, archives and immortalises in print, all things fun and unique.
For our inaugural issue, we visit nostalgia by exploring the theme Lost and Found in our salad-bowl of a nation, Singapore. Mixed cultures, forgotten identities and the quest for meaning in retrospection are uncovered and probed into by contributing artists Ang Song Nian, Aik Beng Chia, Caleb Ming, Cleo Tsw, Debbie Ong Gie, Ernest Goh, Esther Goh, GT Gan, John Clang, John Nursalim and Yang Tan.
The theme Lost and Found was the main focus of the cover design. A noisy mass of text created through the removal of word spaces, die-cuts and overlaps presents itself as a chunk of letterforms, albeit so familiar to us, in a disorientating, and uncomfortable fashion. Words and meaning are lost at first glance, but later found again upon careful inspection.