Do Not Design is a creative agency based in Singapore specialising in work for art, culture and commerce. Set out to build a new way to connect, we help brands identify opportunities and build relationship with audiences. We redefine briefs to better campaign; design to surprise; provoke interactions, and engage interests and engagements across mediums, industries and generations. We are a well-developed network of creative producers—designers, strategists, marketers to writers, photographers and illustrators working in branding, events marketing, digital and spatial design in a variety of clients ranging from museums and non-profit art spaces to publishers, universities and government organisations, public-listed companies, small-to-medium-size enterprises, new startups and individual artists, that includes Crocodile, DesignSingapore Council, Dr. Martens, Fred Perry, harryhalim, John Clang, Kingsland Global, Luxola, National Arts Council, National University of Singapore, N Tyler, Shentonista, Singapore Tyler Print Institute, Tiger Beer (US), Zouk. The agency has received recognition and awards from some of the most prestigious international design competitions, including the British D&AD, New York One Show Design, Creative Circle Awards, Tokyo Type Directors Club, and the New York Art Directors Club. Our work has also featured in numerous international design publications, including Quotation Magazine, It's Nice That, Magculture, Design 360, Asia Pacific Design, Asian Creatives ‘150 Emerging Asian Creatives to Watch’.
Commissioned by DesignSingapore Council, curated by the NUS Department of Architecture, and designed by Teo Yee Chin of Red Bean Architects, the design philosophy of the Singapore Pavilion is to present the inspiring stories in an honest and transparent manner. Do Not Design took on the branding and visual communications of the Pavilion, which ranged from print—exhibition poster and catalogue, marketing collaterals, opening reception invitation—to online, with a website and electronic mailer.