Do Not Design is a creative agency based in Singapore specialising in work for art, culture and commerce. Set out to build a new way to connect, we help brands identify opportunities and build relationship with audiences. We redefine briefs to better campaign; design to surprise; provoke interactions, and engage interests and engagements across mediums, industries and generations. We are a well-developed network of creative producers—designers, strategists, marketers to writers, photographers and illustrators working in branding, events marketing, digital and spatial design in a variety of clients ranging from museums and non-profit art spaces to publishers, universities and government organisations, public-listed companies, small-to-medium-size enterprises, new startups and individual artists, that includes Crocodile, DesignSingapore Council, Dr. Martens, Fred Perry, harryhalim, John Clang, Kingsland Global, Luxola, National Arts Council, National University of Singapore, N Tyler, Shentonista, Singapore Tyler Print Institute, Tiger Beer (US), Zouk. The agency has received recognition and awards from some of the most prestigious international design competitions, including the British D&AD, New York One Show Design, Creative Circle Awards, Tokyo Type Directors Club, and the New York Art Directors Club. Our work has also featured in numerous international design publications, including Quotation Magazine, It's Nice That, Magculture, Design 360, Asia Pacific Design, Asian Creatives ‘150 Emerging Asian Creatives to Watch’.
Mindful of the importance that a school’s promotional literature wields, especially for those keen on enrolling, we designed a prospectus for Singapore’s pioneering Joint Integrated Programme (JIP) that would be persuasive in its distinction. In keeping with the illustrious reputation of the partnering schools, the book takes its design approach from classic typography stylings; a clarified presentation of information represents the JIP’s confidence in moulding principled and discerning individuals. The resultant effort is one that deviates from the norm of otherwise formulaic and unremarkable promotional literature to introduce an innovative education programme with flair.
JIP is an initiative by Eunoia Junior College with the collective ambition of three distinguished institutions. Catholic High School, CHIJ St Nicholas Girls’ School and Singapore Chinese Girls’ School. Eunoia means beautiful thinking, goodwill to all and a bridging of the heart and mind. Harmonising five vowels of the English language, the name represents completeness.