Do Not Design is a creative agency based in Singapore specialising in work for art, culture and commerce. Set out to build a new way to connect, we help brands identify opportunities and build relationship with audiences. We redefine briefs to better campaign; design to surprise; provoke interactions, and engage interests and engagements across mediums, industries and generations. We are a well-developed network of creative producers—designers, strategists, marketers to writers, photographers and illustrators working in branding, events marketing, digital and spatial design in a variety of clients ranging from museums and non-profit art spaces to publishers, universities and government organisations, public-listed companies, small-to-medium-size enterprises, new startups and individual artists, that includes Crocodile, DesignSingapore Council, Dr. Martens, Fred Perry, harryhalim, John Clang, Kingsland Global, Luxola, National Arts Council, National University of Singapore, N Tyler, Shentonista, Singapore Tyler Print Institute, Tiger Beer (US), Zouk. The agency has received recognition and awards from some of the most prestigious international design competitions, including the British D&AD, New York One Show Design, Creative Circle Awards, Tokyo Type Directors Club, and the New York Art Directors Club. Our work has also featured in numerous international design publications, including Quotation Magazine, It's Nice That, Magculture, Design 360, Asia Pacific Design, Asian Creatives ‘150 Emerging Asian Creatives to Watch’.
An intimate project, this publication arises out of an anxiety towards the fast-changing built landscape of Singapore. Its objective is to look at place, memory and nostalgia through architecture, while attempting to understand the images of Singapore in the collective minds. How do we, as agents and recipients of the built environment, come together to decide the landscape that generations after our own would inherit?
We have gone about assembling individual memories of architects and users who are both, in their own ways, image-makers of the city. The result is a collage of both the physical and the sensory coming together to inform something about a spirit of intersecting times.
In its most celebrative tone, the images and anecdotes in this book recognize what we have. Yet, this is not meant as an evasion of criticality. Instead, we encourage readers to take an unprejudiced look at this city we call Singapore, before searching for their own meaning of place. We see this publication as a tribute, as well as a reminder of the choices we make to strengthen our national identity.
The publication features fourty buildings in a diversity of styles that were built in different decades — shopping malls, offices, instituitional spaces, public housing and private residential developments. Theses featured buildings sit alongside two republished essays — by veteran architects, William Lim and Alfred Wong, respectively — and eight new interviews with architects and an architecture photographer based on their works in Singapore. Lastly, anecdotes on the ground from residents, tenants, shopkeepers and security officers have been inserted throughout the pages of the publication to complete this collective gathering of voices.
This project is supported and partially funded by the iRememberSG Fund of the Singapore Memory Project.