WHAT IF is a creative and event agency based in Hong Kong and Shanghai developing live and impactful experiences for premium brands. We believe in giving a meaning to each event, creating stories that connect people to a brand. WHAT IF is a one stop event agency focused on luxury: product launches, seasonal fashion presentations, gala dinners, installations, PR events, shows... We make events memorable and impactful, we create stories that engage and inspire people, connect them with brands and generate real emotions.