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Paper Stone Scissors

Boutique Agency | Shanghai

Design Icons - Branding Campaign

Everyone knows the Eames Chair – but did you know that it was awarded ‘The Best Design of the 20th Century’ by Time Magazine (with a locomotive coming in second)? We didn’t.

Paper Stone Scissors worked together with the Herman Miller team to design a series of posters and giveaways that showcase their 10 design icons. They will be displayed as an exhibition in stores around Asia Pacific.

The journey behind each timeless design is exceptional for Herman Miller, and so we wanted to represent that in our design. The series of posters created a visual narrative telling a compelling story, significant for each of the design icons featured. We highlighted the most interesting feature of each piece – be it shape, colour or functionality.

Craft. Heritage. Story. Perfection.