An award-winning multidisciplinary communications agency with full service studios in Melbourne & Shanghai. For over two decades, Paper Stone Scissors has been creating magic for some of the world’s most iconic brands such as UNIQLO, Hilton Group, Dulux and Herman Miller. They specialise in weaving strategy with creative to build brands with imagination, spark and personality. Through unique storytelling across all channels, Paper Stone Scissors provides creative solutions that best communicates your brand to consumers.
Sold in more than 70 countries, Goodbaby is one of the most popular children’s brands in China. We undertook the task of updating the brand to position Goodbaby as a local brand with a global outlook. A total redesign of their packaging and a new campaign was launched to market.
Goodbaby is one of the most wellknown children’s brands in China. They sell juvenile products in
different categories: Apparel, Baby Products, Care and Home.
In 2015, we created a new look for their packaging and created design templates for over 4000 of their SKUs.
Each year, we create a campaign for Goodbaby that gets featured in the annual Shanghai Children Baby Maternity Industry Expo (CBME China) and all brand channels and marketing communications. Each campaign is based on a theme with a series of lifestyle images promoting Goodbaby’s products and living.
Goodbaby Campaign 2015 - Trade Show Visuals
Goodbaby Campaign 2015 - Homewear Line
Goodbaby Campaign 2016 - Trade Show Visuals