An award-winning multidisciplinary communications agency with full service studios in Melbourne & Shanghai. For over two decades, Paper Stone Scissors has been creating magic for some of the world’s most iconic brands such as UNIQLO, Hilton Group, Dulux and Herman Miller. They specialise in weaving strategy with creative to build brands with imagination, spark and personality. Through unique storytelling across all channels, Paper Stone Scissors provides creative solutions that best communicates your brand to consumers.
With a brand positioning of fun, easily accessible and young at heart, we set out to capture this spirit by harnessing the universal familiarity of the Italian language.
A language that is spoken with zest and passion naturally lends itself to be wallpapered across all packaging communication. It is inspired by iconic advertising posters of the 30/40’s designed by Cappiello and Villemot.
The end result is a striking and memorable solution that embraces the energy of Italian vernacular and all in a generous serving of fun, just the way the nona makes it!