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Paper Stone Scissors

Boutique Agency | Shanghai

Brand Strategy and Campaign

UNIQLO makes clothes for a better life, for everyone, everyday. Our key objective was to educate consumers about their unique LifeWear philosophy by adapting it to our Australian lifestyle.

We effectively communicated this message while maintaining the essence of the global brand. Our partnership continues as the brand expands successfully across the nation.

  • Adam Scott: Airism Campaign - A day in the life of how Adam wears Uniqlo Airism

  • Brisbane Store Launch - Brisbane is full of character and so are the people. Ahead of opening in Brisbane we spent some time getting to know the locals, learning about their lives and how Uniqlo enhances their everyday activities.

  • We met people from all walks of life, creating 6 short films documenting a local band, hairdresser of the year, an anti-gravity yoga instructor, a father and son golf duo, a family of flower farmers and a young creative bike lover.

  • Find Your Perfect Knit Digital Content Campaign - Establishing Uniqlo as the destination of knitwear this winter. Knitwear in every colour, style, size and fit, made for everyone.