An award-winning multidisciplinary communications agency with full service studios in Melbourne & Shanghai. For over two decades, Paper Stone Scissors has been creating magic for some of the world’s most iconic brands such as UNIQLO, Hilton Group, Dulux and Herman Miller. They specialise in weaving strategy with creative to build brands with imagination, spark and personality. Through unique storytelling across all channels, Paper Stone Scissors provides creative solutions that best communicates your brand to consumers.
UNIQLO makes clothes for a better life, for everyone, everyday. Our key objective was to educate consumers about their unique LifeWear philosophy by adapting it to our Australian lifestyle.
We effectively communicated this message while maintaining the essence of the global brand. Our partnership continues as the brand expands successfully across the nation.
Adam Scott: Airism Campaign - A day in the life of how Adam wears Uniqlo Airism
Brisbane Store Launch - Brisbane is full of character and so are the people. Ahead of opening in Brisbane we spent some time getting to know the locals, learning about their lives and how Uniqlo enhances their everyday activities.
We met people from all walks of life, creating 6 short films documenting a local band, hairdresser of the year, an anti-gravity yoga instructor, a father and son golf duo, a family of flower farmers and a young creative bike lover.
Find Your Perfect Knit Digital Content Campaign - Establishing Uniqlo as the destination of knitwear this winter. Knitwear in every colour, style, size and fit, made for everyone.