An award-winning multidisciplinary communications agency with full service studios in Melbourne & Shanghai. For over two decades, Paper Stone Scissors has been creating magic for some of the world’s most iconic brands such as UNIQLO, Hilton Group, Dulux and Herman Miller. They specialise in weaving strategy with creative to build brands with imagination, spark and personality. Through unique storytelling across all channels, Paper Stone Scissors provides creative solutions that best communicates your brand to consumers.
Launching a Scandinavian inspired menswear footwear brand in mainland China is no easy feat. We started by setting the brand essence and strategic platform for all communications.
A brand book, campaign, video content and collaboration with store designers all came together to create a strong brand that opened with in excess of 100 concessions and growing.