Launching a Scandinavian inspired menswear footwear brand in mainland China is no easy feat. We started by setting the brand essence and strategic platform for all communications.
A brand book, campaign, video content and collaboration with store designers all came together to create a strong brand that opened with in excess of 100 concessions and growing.
Anken Green, 4/F, 668 Huai'an Lu near Nan Suzhou Lu
淮安路668号安垦4G, 近南苏州路
