Visual Identity and Website Launch

Wine Republic’s flagship store compliments the neighbourhood’s artistic personality. With a perfect balance of luxury and grunge, it offers a boutique shopping experience, providing locals with independent wines and craft beers.

Our objective was two-fold: First, take those brand elements and create an online identity for the store. Second, launch a website that demonstrates the personality of this unique brand. We developed the approach to align Wine Republic with social bliss, that life’s great pleasures begin with good food, great wine and the joy of sharing it with others.

The communications reflect Wine Republic’s key brand values: it is intelligent, down-to-earth and a little whimsical to appeal to inner-city professionals.