An award-winning multidisciplinary communications agency with full service studios in Melbourne & Shanghai. For over two decades, Paper Stone Scissors has been creating magic for some of the world’s most iconic brands such as UNIQLO, Hilton Group, Dulux and Herman Miller. They specialise in weaving strategy with creative to build brands with imagination, spark and personality. Through unique storytelling across all channels, Paper Stone Scissors provides creative solutions that best communicates your brand to consumers.
Wine Republic’s flagship store compliments the neighbourhood’s artistic personality. With a perfect balance of luxury and grunge, it offers a boutique shopping experience, providing locals with independent wines and craft beers.
Our objective was two-fold: First, take those brand elements and create an online identity for the store. Second, launch a website that demonstrates the personality of this unique brand. We developed the approach to align Wine Republic with social bliss, that life’s great pleasures begin with good food, great wine and the joy of sharing it with others.
The communications reflect Wine Republic’s key brand values: it is intelligent, down-to-earth and a little whimsical to appeal to inner-city professionals.