An award-winning multidisciplinary communications agency with full service studios in Melbourne & Shanghai. For over two decades, Paper Stone Scissors has been creating magic for some of the world’s most iconic brands such as UNIQLO, Hilton Group, Dulux and Herman Miller. They specialise in weaving strategy with creative to build brands with imagination, spark and personality. Through unique storytelling across all channels, Paper Stone Scissors provides creative solutions that best communicates your brand to consumers.
After a $300 million dollar redevelopment, Highpoint needed to shift customer perception of the centre and relaunch their brand as the No 1. destination for fashion, food and lifestyle in Melbourne’s West.
Inspired by the rich and colourful environment of the West, we developed ‘Life in Colour’ campaign. Supported by outdoor, radio, press, magazine and digital collaborations and activations.