The client came to us with their bottleneck issue “Chilean wines face a
very high level of competition in different world markets from many
appellations and brands”. We started with a 4D ideation workshop to
explore and define the brand's DNA to break through the issue they faced
and opened up a brand-new vision for the brand's future development.
智利葡萄酒在全球市场因原产区和品牌的原因面临着激烈的竞争。
通过品牌品牌创意工作坊我们为智利葡萄酒目前面临的问题和未来的发展打开了
全新的视野，为品牌的长远发展铺垫道路。
