Founded in 1984 in Paris, Dragon Rouge is a global design and innovation agency. By using insight, foresight and creativity, the agency helps its clients define strategies, create new products and services and exceptional experiences.
Dragon Rouge's creativity is never limited to one culture or geography — its team creates brands that are as successful in Asia as they are in Europe and the Americas. The agency creates and designs engaging experiences for your brand that range from identities and visual systems to digital, retail and communications.
Paris has unveiled the official logo for its campaign to bid for the hosting of 2024 Olympic Games. Dragon Rouge is proud to have been given the chance to design the official logo. The logo was unveilled at 20.24 hrs on 9th February and projected onto the Arc de Triomphe!
The stylized Eiffel Tower was produced from reworking the iconic structure into a polychromatic ribbon that hints at the number 24. The number reflects the year that Paris hopes to host the games and recalls the centenary anniversary of the last time the French capital hosted the Olympics in 1924.