Founded in 1984 in Paris, Dragon Rouge is a global design and innovation agency. By using insight, foresight and creativity, the agency helps its clients define strategies, create new products and services and exceptional experiences.
Dragon Rouge's creativity is never limited to one culture or geography — its team creates brands that are as successful in Asia as they are in Europe and the Americas. The agency creates and designs engaging experiences for your brand that range from identities and visual systems to digital, retail and communications.
We are very proud to have won Pentaward, the most prestigious worldwide competition exclusively devoted to packaging design, for our work on Danone - Light & Free.
In a range of 5 enticing fruit flavours, with fun flavour names, like ‘Cherry Charmer’ and ‘Blueberry Burst’, the 4-pack sleeve design features light-hearted hand-crafted line drawings of stylish young women ‘wearing’ fruit dresses - breaking the usual yogurt category codes. The individual pots are adorned with hand-drawn lifestyle-oriented accessories - based on music, sport and fashion connections - complemented by real fruit imagery to add appetite appeal, colour and a touch of humour.
The Dragon Rouge team attended the Pentawards ceremony which was held in Shanghai.