Reed Photographic is a New York / Shanghai based photo agency that specialises in delivering world class visuals to organisations and individuals. Founded in 2016 by identical twin brothers Anthony and Phillip Reed, their unique approach to photography serves to strengthen brand identities helping them to create tailored content that resonates. They work primarily with design groups, architects and artists. Their work has won awards and been exhibited internationally. Both have a fine art background which continues to informed their refined aesthetic approach to Photography.
In the summer of 2016 da:lab aproached REED Photographic to visualise an interesting conceptual design project. The following series of visuals are the result of a collaborative process shot on the streets and subway stations of Shanghai. The visuals are intended to spark conversation and debate around issues surrounding contemporary technological developments, their potential impact on society and on the individual.
da:lab is a China focused design laboratory founded to create innovative conceptual design projects. Looking at current and future scenarios, they explore alterations to these situations and create design concepts with the ambition of generating comment and debate.
By creating open-ended concepts, they hope to initiate conversations that give rise to new ideas and possible solutions to issues in the world we live today.
Sensory Tattoo Concept
With our ever growing bustling cities, movement and the level of sensory input can become mesmerising and less relatable to the traditional human experience.
How we do alter this experience?
By creating a Sensory Tattoo which works in combination with our bodies natural senses, we explored a concept where the subject gathers a more nuanced perception of their surroundings.