Founded in 1984 in Paris, Dragon Rouge is a global design and innovation agency. By using insight, foresight and creativity, the agency helps its clients define strategies, create new products and services and exceptional experiences.
Dragon Rouge's creativity is never limited to one culture or geography — its team creates brands that are as successful in Asia as they are in Europe and the Americas. The agency creates and designs engaging experiences for your brand that range from identities and visual systems to digital, retail and communications.
Telunsu, a dominant player in China’s ambient milk market, launched a new dessert yogurt in April 2017. With this ultra-premium indulgence yogurt, Telunsu is extending its strong brand presence into the refrigerated yogurt category.
Dragon Rouge was invited to provide brand strategy and pack design for this ultra-premium indulgence yogurt.
We provided the following services:
Brand strategy and positioning
Brand story and RTB