Brandigo is a global brand strategy agency that helps to transform businesses into market leaders. We combine strategy, creative talent and business know-how for fresh, inspirational, personalized marketing and communication campaigns for businesses already in China, or those planning to enter. As a full service marketing and communications agency with offices in Shanghai and Boston, we can create your brand’s Chinese messaging and strategy, produce compelling content, and plan and manage total marketing campaigns. Clients include DSM, Henkel, BASF, Samsung, and ABInBev.
This past year Brandigo was shortlisted for an Asia-Pacific Excellence award in the F&B category for the work done with ABInBev in bringing an American Craft Beer brand to Shanghai and Beijing. Adsmith China, founded by Mike Golden in 2004, was a full-service B2B marketing communications agency in Shanghai. Aloft Group, in Boston, USA, founded in 1996 by Matt Bowen, was formed as a brand strategy, strategy-organization alignment and marketing communications firm. In 2017 both agencies joined together to become Brandigo.
Brandigo brought Chicago’s famous craft beer, Goose Island (part of ABI, the largest brewer in the world), to China. We built their microsite and WeChat platform, including original video and content, in just two weeks before the official brand launch, and then promoted events and activations through media and Key Impression Leaders.
Creating Impact: With our client DSM, we took a food ingredient and turned it into a major news story, resulting in over 40 million impressions.
Brandigo worked directly with Samsung’s Korea headquarters to create a B2B site about their screen technology, AMOLED, along with accompanying online campaign.Experts from different fields were highlighted on the website and in press, giving the campaign a relevant and effective connection with the target audience. The website directly resulted in leads and business for Samsung’s AMOLED division.
Teleperformance is the largest BPO company in the world, they have 5 offices in China and over 5,000 employees. Brandigo created their China website, designed and developed from scratch. We also redid all of their social media accounts with a fresh look that was Chinese, but also following the global feel. Brandigo produced white papers and other brochures and collateral as well.
Our new office with the Brandigo space dog!