JungleFish – an award-winning branding & design consultancy in Shanghai, efficiently combines strategic business approach and creative design, developing meaningful brand identities and innovative designs for local markets and abroad. Our purpose is to translate business objectives into a market-focused brand strategy that drives business and resonates with consumers. With the German founders and international team, we work with clients from different industries: F&B, FMCG, education, medical devices, construction materials, industrial equipment, pharmaceutical, sports, furniture. We develop brands and communication design that not only look stunning, but also speak to the customers' hearts and create feeling of trust: trust in the company, quality, product.
Tony’s Farm is a pioneer in organic farming in China. Tony, the founder, understood early that design creates trust and drives business. The brand identity of his company needed some work as it was not fully representing the premium product the company was offering. Additionally, too many different styles were in use.
In the first step we analyzed competitors and studied our client's service offering to identify how we can make them stand our. We analyzed the original logo from design perception perspective and pointed out several issues: gradient, lines, typography in two languages which were creating the unacceptable sketchy, uncertain feeling about the entire brand.
Updated logotype perfectly fits the new brand identity, is well-readable in different sizes, works well single color just as well as in multicolor.
The core of the new identity system is the unique veggie pattern which emphasize the joyful and positive emotions connected with vegetables and cooking.
The Vegetable pattern was later extended to all of the brand elements: brochure, stationery etc.
Such long-term project comprised all touch-points, for example, uniforms, delivery vehicle branding and packaging, farm signage.
Seasonal events play an important part in Tony’s Farm’s business. We developed themed packaging, print and online material for Chinese New Year, Mid-Autumn festival and many more.
The Exhibition booth for the Shanghai Food Fair immediately drew visitors’ attention with the integration of real organic soil and plants.
We still have a great number of ideas to work out with Tony’s Farm. Things are about to get even better!
Corporate stationery desing