Founded in 1984 in Paris, Dragon Rouge is a global design and innovation agency. By using insight, foresight and creativity, the agency helps its clients define strategies, create new products and services and exceptional experiences.
Dragon Rouge's creativity is never limited to one culture or geography — its team creates brands that are as successful in Asia as they are in Europe and the Americas. The agency creates and designs engaging experiences for your brand that range from identities and visual systems to digital, retail and communications.
This summer, Sprite teams up with China's most popular mobile game Glory of King to deliver the sudden hit of refreshment.
In the packaging design, an engaging interaction between champion and Sprite own branding builds not only a strong linkage with gamers but also a refreshing look & feel for non-gamers to quench summer’s thirst.
A new wave of heat is attacking! Let's join the 5V5 battle to beat summer with the sudden hit of refreshment!