Brandigo is a global brand strategy agency that helps to transform businesses into market leaders. We combine strategy, creative talent and business know-how for fresh, inspirational, personalized marketing and communication campaigns for businesses already in China, or those planning to enter. As a full service marketing and communications agency with offices in Shanghai and Boston, we can create your brand’s Chinese messaging and strategy, produce compelling content, and plan and manage total marketing campaigns. Clients include DSM, Henkel, BASF, Samsung, and ABInBev.
This past year Brandigo was shortlisted for an Asia-Pacific Excellence award in the F&B category for the work done with ABInBev in bringing an American Craft Beer brand to Shanghai and Beijing. Adsmith China, founded by Mike Golden in 2004, was a full-service B2B marketing communications agency in Shanghai. Aloft Group, in Boston, USA, founded in 1996 by Matt Bowen, was formed as a brand strategy, strategy-organization alignment and marketing communications firm. In 2017 both agencies joined together to become Brandigo.
Brandigo helped life’sDHA enter and succeed in the China market, through targeted PR, influencer blogging, nationwide surveys, expert management, social media, events and other marketing. DSM worked with Brandigo for over 7 years, before and after DSM’s acquisition of Martek. This included events featuring Dr. Oz, Dr. Michael Roizen, Dr.Hilary Jones alongside top Chinese experts. life’sDHA is now a key ingredient in dozens of fortified foods and supplements in China.