Brandigo is a global brand strategy agency that helps to transform businesses into market leaders. We combine strategy, creative talent and business know-how for fresh, inspirational, personalized marketing and communication campaigns for businesses already in China, or those planning to enter. As a full service marketing and communications agency with offices in Shanghai and Boston, we can create your brand’s Chinese messaging and strategy, produce compelling content, and plan and manage total marketing campaigns. Clients include DSM, Henkel, BASF, Samsung, and ABInBev.
This past year Brandigo was shortlisted for an Asia-Pacific Excellence award in the F&B category for the work done with ABInBev in bringing an American Craft Beer brand to Shanghai and Beijing. Adsmith China, founded by Mike Golden in 2004, was a full-service B2B marketing communications agency in Shanghai. Aloft Group, in Boston, USA, founded in 1996 by Matt Bowen, was formed as a brand strategy, strategy-organization alignment and marketing communications firm. In 2017 both agencies joined together to become Brandigo.
Samsung Display needed to develop a campaign that would effectively communicate the key value propositions of its AMOLED technology to customers – namely mobile phone manufacturers – in the China market. The AMOLED screen has a larger range of colors displayed on a wider, thinner screen, featuring rich blacks and vibrant colors, as well as health benefits for user eyes. They aimed to position the AMOLED screen as technology that improves quality of life.
To begin, a thorough target audience analysis was performed to determine where people were getting their information, which channels they were interacting on, and what information was important for them to be sharing with their network.
Brandigo focused efforts on 3 main channels to drive traffic and awareness: Chinese social media, traditional media, and carefully selected online advertising placements.
We developed a visually impactful microsite as well as a comprehensive PR and advertising campaign. 6 experts in fields ranging from ophthalmology to photography, cosmetics and color were interviewed to draw on their experiences and know-how regarding to how better screens allow objects to be viewed in their true colors. Interview stories were published online, offline through channels to reach electronics industry experts as well as consumers interested in new technology.
Website visits reached over 477,734 in a span of 3 months.
Direct customers were developed through the campaign
AMOLED is now known as an attractive feature for interactive devices in China, from phones to watches.