GECA @China Food & Catering Expo 2017

A 72sqm stand built with HAWK/eshow production for Green Exhibition Convention Association at the China Food & Catering Expo 2017 Changsha.

The concept started from deconstruction of the existing logo of GECA, to form the back wall and a dramatic stripe arch gate by different eshow product system, highlighted with a lighted logo frontier. All the set-up can be smartly packed and shipped manually, fast installation and reused in future events alike. The whole stands contains a storage space behind, VIP room next to it, 2 activity areas, 1 reception desk connected with a retreated cafeteria into the side wall. To create a fluid, dynamic, functional, smart and recognisable stand.