Founded in 1984 in Paris, Dragon Rouge is a global design and innovation agency. By using insight, foresight and creativity, the agency helps its clients define strategies, create new products and services and exceptional experiences.
Dragon Rouge's creativity is never limited to one culture or geography — its team creates brands that are as successful in Asia as they are in Europe and the Americas. The agency creates and designs engaging experiences for your brand that range from identities and visual systems to digital, retail and communications.
With the official IOC announcement on September 13, Paris was finally awarded the 2024 Olympic Games, 100 years after its last Games in 1924.
Dragon Rouge was proud to have designed the iconic logo for Paris.
We have created a logo with a strikingly simple, modern design that reflects the image of the games Paris dreams of giving the world.
- A powerful logo that emphasizes the event’s human dimension and can be easily reproduced by anybody.
- A logo recalling the outline of the Eiffel Tower, the symbol of French know-how that has become the icon of the city and the entire nation.
- A logo that can also be read in figures: 24 for Paris 2024 and for the 100th anniversary of the last Olympic Games held in Paris (1924).
- A logo that brings people together, expressing the colours of the world, of the Olympic movement and of France.
“This logo illustrates not just the beauty and elegance of Paris, but also its modernity and ability to constantly reinvent itself. It reflects the values of a cosmopolitan, innovative city and country on the move, which shine by their openness and humanity.” Anne Hidalgo, Mayor of Paris.