Disney is a household brand that everyone knows. And when a boutique studio like us gets a call from them, we get very excited. Though we have worked a number of times with Disney since they have opened, the honor and the opportunity to create images for their Christmas and Chinese New Year campaigns was immense.
Since this was the first year that Disney was creating content for their image library the challenge was huge: they needed everything! One of the key challenges was to create imagery that could be used for a number of years to come.