Founded in 1984 in Paris, Dragon Rouge is a global design and innovation agency. By using insight, foresight and creativity, the agency helps its clients define strategies, create new products and services and exceptional experiences.
Dragon Rouge's creativity is never limited to one culture or geography — its team creates brands that are as successful in Asia as they are in Europe and the Americas. The agency creates and designs engaging experiences for your brand that range from identities and visual systems to digital, retail and communications.
France’s horse racing sector - France Galop, LETROT, La Fédération Nationale des Courses Hippiques, Equidia and the PMU - decided to create one common brand for the whole category that combines 14 of the most beautiful races in one track.
Dragon Rouge was asked to create a new brand that would unite the public and offer a unique experience in horse racing.
In order to unite the public, we set out to invent a new category, by turning horse racing into an entertainment & lifestyle universe.
Inspired by the codes of jockey silks, EpiqE brings horse-racing culture to life and makes it an appealing and exciting entertainment brand for the general public.
EpiqE shifts perceptions from an old category into an new exciting entertainment form and puts the appreciation of horse racing back into the hearts of French people.