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Boutique Agency | Shanghai

OceanFleet - Ecommerce Platform

OCEANFLEET previously operated mainly in the UK. As part of their digital transformation project that aims to see a percentage increase in sales come from ecommerce in response to the fact that most of the retailers online is now via mobile devices, OCEANFLEET ask QPSoftware to develop and ecommerce strategy that include the development and launch of a responsive and mobile first ecommerce platform to establish a strong foundation which support their Seafood company future innovation agenda and new product rollout in China.

In adapting to the needs in Chinese market, QPSoftware include a total website revamp and redesign, that integrates content and ecommerce to enable customers to engage more effectively wherever they live in the world. The side also provide regional variations to reflect customer

  • OCEANFLEET was looking at how it could tackle the new digital economy using digitization to extend its reach as a company, improve its management decisions and accelerate the development of new products and services. Indeed, in a world where physical and virtual environments are rapidly converging, and with consumers expecting more sophisticated interfaces, companies such as OCEANFLEET expressed the necessity to meet customer needs anytime and anywhere. Therefore, OCEANFLEET tapped QPSOFTWARE to create and develop a desktop and mobile ecommerce experience worthy of the seafood company’s expectations in order to remain a player in its competitive market.

  • To meet the extreme challenges of the OCEANFLEET website design and development, QPSOFTWARE utilized a team spanning three countries (China, Australia and India). We applied a highly collaborative approach to communicating with QPSOFTWARE’s development team, QPSOFTWARE’s project management team, and QPSOFTWARE’s creative and design team. Together, we developed a responsive, cross-platform and mobile-first Ecommerce website, including associated coding and deployment, using Drupal Commerce, Wechat User Authentication and WeChat / AliPay / UnionPay / Paypal Payment infrastructures, as well as the implementation of a Refund System. The site allowed for optimal viewing and interaction on desktop and various mobile devices. QPSOFTWARE also provided consulting and guidance around chinese Ecommerce regulations.

  • OCEANFLEET went from having no Ecommerce website to having a cross-channel experience that takes advantage of digitization to provide its customers with targeted, just-in-time products and service information in a successful and consistent way. The highly successful engagement demonstrated QPSOFTWARE’s ability to deliver on time an end-to-end mobile-first and Ecommerce website solution against adapting to constant project requirement changes, with a high level of quality. Indeed, the launch helped OCEANFLEET improve its multi-platform marketing and Ecommerce efforts by managing the consumer decision journey, thus crafting a compelling customer experience in which all interactions are expressly tailored to a customer’s stage in his purchase decision journey.

  • Adaptive Project Management Approach Implementation of an adaptive development methodology to tackle project characteristics that extend far beyond the requirements. Design Thinking Process Mobile first design thinking and full collaboration with stakeholders in advance of the build, coupled with the use of the best components of the adaptive methodology, helped us enable a no-surprise and as-expected end product.