Founded by American architect Andrew Sigfrids, ASIG Design is a multi-disciplinary boutique design firm providing interior design, furniture design and architectural services focusing on the food & beverage industry. ASIG Design has continuous working relationships with large companies like Starbucks, ABInbev and Li&Fung as well as smaller companies like Lanna Coffee, Yershari and many more.
- Designers 设计师: ASIG Design杰璐设计工作室
- Location 地点: Shanghai, China 中国上海
- Area面积: 400sq.m.
- Project Year 项目年: 2018
ASIG Design has recently realized a new concept restaurant for its long-term customer Yershari, the dominant Xinjiang cuisine restaurant in China, at Raffles Zhongshan in Shanghai, China. Testing the market with sub-brands is a recent trend in Chinese F&B so Yershari decided to experiment with a more refined theme of their brand well into a specialty Xinjiang dining experience.
The northwest region in Xinjiang is relatively unknown to urbandwellers and Yerhari wanted to introduce its beauty of mountainous terrain, diversely ethnic population and pure, natural ingredients. Rough cut stone at the bar mimics mountains, backlit acrylic lighting on the ceiling represents the regions large skies at night and subtle hints of raw materials like pinetrees all play a backdrop to minimal artwork and clean lines making for a textural yet chic dining experience.