We are an experimental creative boutique based in Shanghai.
We design objects, spaces, brands and sounds. Our 3 principles are:
// 01 Embracing art during the design process
We don't stick to ONE methodology. We believe each project has special and unique needs, therefore we shape our process around all the possible variables while mixing and matching skills, resources, people and tools.
// 02 Small + Flexible = S M A L L E X
We hate complex structures. Being a boutique agency is our goal, not our destiny. It's a choice we make everyday because we believe creativity means having control on ideas and solutions while being agile and fast-responding.
// 03 Having a creative pool, not a creative team
We choose special talents. We strive for uniqueness and for this reason we don’t want to rely on a "stable creative team", but engage for each project a highly talented designer who can fit the project.