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THP Creatives

Boutique Agency | Shanghai

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  • “Keep Eggxercising” goes alive online. Every May, there is a meaningful challenge called "one egg walkathon". On the occasion of its 10th anniversary, THP is honored to be the Strategic Event Partner of this charity campaign. THP provides both online and offline support to the event. As a citizen of the world, THP shows compassion and be a beacon of hope. What is this Campaign about? "One egg walkathon" is a public hike fundraising activity launched by Shanghai Lianquan public welfare foundation in 2011. Participants need to hike 50km (two kilometers more than the total length of Beijing Third Ring Road, equivalent to the distance between Pudong Airport and Hongqiao Airport) in 12 hours, and the marathon is no more than 42km. Why an egg? The "one egg" project was originally designed to enable primary school children in poor areas to eat one egg every day and raise funds for the "one egg" project. The name of "the campaign of an egg" is catchy. It has a strong grassroots folk meaning and is still used. What is the significance of this campaign? The purpose of this activity is to raise funds for the complexion of a U building block program and the U spring program, with focus on the healthy growth and equal development of children aged 0-18. It has helped 600000 children and adolescents since its inception.